The Problem

In today's globalized world, no platform hosts all wedding venues. Most are region-specific, complicating searches with language barriers and regional differences, making it harder to find the perfect venue efficiently.

Solution

My solution provided couples with a user-friendly mobile app to easily discover the perfect wedding venue anywhere in the world. The intuitive design and personalized filters based on budget and preferences allow couples to effortlessly find venues that match their vision.

YEAR - 2023

SCOPE OF WORK

Perfect Venues helps couples effortlessly find their ideal venue worldwide with an intuitive app that offers personalized recommendations, making wedding planning stress-free.

Developing a Platform to Empower Couples with Seamless Global Venue Discovery

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Revenue Potential: Projected Global Earnings Ranging from $1 Million to $300 Million Annually for a Global Wedding Platform

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Global Marriage Trends: Approximately 150,000 to 200,000 Americans Marry Abroad Each Year

2023 marked the beginning of an era of transformation in the wedding industry, as Gen Z reached peak marrying age and started to shake things up. As the most diverse generation in history, Gen Z has proven to be an advocate for sustainability and a force for positive change. (Timothy Chi, Chief Executive Officer at The Knot Worldwide).

LGBTQ weddings are increasingly common, and I am committed to inclusively representing this community on our platform. By expanding our offerings to include a diverse range of venues and services tailored to LGBTQ couples, we aim to create an inclusive, welcoming space that celebrates love in all its forms.

User Needs

The user needs their marriage experience to be unique and memorable by personalizing details, enhancing guest experiences, and creating standout moments while fully enjoying the day. Also not stressing too much about the organization.

They seek incorporate personal elements, ensure thoughtful details, expecting clear communication, feeling clear about the budget.

User Mindset

User Interviews

Gen Z

LGBTQ

Design of the App

The app’s current design prioritizes meeting user needs, featuring a clean and modern interface. It seamlessly integrates essential filters and a map for easy navigation, while also offering an AI assistant to enhance the user experience throughout the app.

Eating the Elephant 🐘

One of my favorite sayings is "to eat an elephant, you have to do it one bite at a time." This mindset guided me throughout the project. When working on something as big as a global platform, you have to take it step by step. That was my main focus and the biggest lesson I learned from this project.

Final Thoughts & Takeaway

Product Design

Research

User Interviews

Anna de Khar 2024

Designed with Figma and built on Framer.

For my portfolio case study, I conducted an in-depth exploration of international relationships, focusing on couples with diverse cultural backgrounds. Specifically, I interviewed several binational couples who had chosen to marry outside their countries of origin. This unique demographic provided rich insights into cross-cultural unions and the complexities of navigating marriage across borders.

In my competitive analysis, I examined venue management platforms, starting with the leading ones in the U.S. and expanding to those in Europe and South America. Key findings include:

  1. Fragmented Market: The venue landscape is divided by region, complicating cross-border searches.

  2. Lengthy Booking Process: Current platforms often have time-consuming booking procedures, indicating a need for efficiency.

  3. Language Barriers: Many platforms struggle with effective communication across languages.

  4. Limited AI Integration: There is a lack of AI features for personalized recommendations and intelligent matching.

These insights highlight an opportunity to create an AI-driven venue management platform that addresses these challenges, enhancing the user experience for event planners and venue operators globally. This solution could capitalize on a growing market projected to reach $24.16 billion by 2029.

In my competitive analysis for the case study, I examined venue management platforms, starting with the leading ones in the U.S. and expanding to those in Europe and South America. Key findings include:

  1. Fragmented Market: The venue landscape is divided by region, complicating cross-border searches.

  2. Lengthy Booking Process: Current platforms often have time-consuming booking procedures, indicating a need for efficiency.

  3. Language Barriers: Many platforms struggle with effective communication across languages.

  4. Limited AI Integration: There is a lack of AI features for personalized recommendations and intelligent matching.

These insights highlight an opportunity to create an AI-driven venue management platform that addresses these challenges, enhancing the user experience for event planners and venue operators globally. This solution could capitalize on a growing market projected to reach $24.16 billion by 2029.

In my competitive analysis for the case study, I examined venue management platforms, starting with the leading ones in the U.S. and expanding to those in Europe and South America. Key findings include:

  1. Fragmented Market: The venue landscape is divided by region, complicating cross-border searches.

  2. Lengthy Booking Process: Current platforms often have time-consuming booking procedures, indicating a need for efficiency.

  3. Language Barriers: Many platforms struggle with effective communication across languages.

  4. Limited AI Integration: There is a lack of AI features for personalized recommendations and intelligent matching.

These insights highlight an opportunity to create an AI-driven venue management platform that addresses these challenges, enhancing the user experience for event planners and venue operators globally. This solution could capitalize on a growing market projected to reach $24.16 billion by 2029.

In my competitive analysis for the case study, I examined venue management platforms, starting with the leading ones in the U.S. and expanding to those in Europe and South America. Key findings include:

  1. Fragmented Market: The venue landscape is divided by region, complicating cross-border searches.

  2. Lengthy Booking Process: Current platforms often have time-consuming booking procedures, indicating a need for efficiency.

  3. Language Barriers: Many platforms struggle with effective communication across languages.

  4. Limited AI Integration: There is a lack of AI features for personalized recommendations and intelligent matching.

These insights highlight an opportunity to create an AI-driven venue management platform that addresses these challenges, enhancing the user experience for event planners and venue operators globally. This solution could capitalize on a growing market projected to reach $24.16 billion by 2029.

Competitive Analysis

ANNA DE KHAR

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